Earlier known as Indian Handicrafts &
Gifts Fair, IHGF Delhi Fair - Spring and Autumn, has seen 45 superlative
editions organized by the Export Promotion Council for Handicrafts
(EPCH).
The
Inaugural Session: - Heralding
the Autumn sourcing season, the 46th edition of IHGF Delhi Fair-Autumn 2018
unfolded for five days business rendezvous starting October 14, 2018; with
inauguration ceremony and contingents of pre-registered buyers from across
continents as well as domestic volume retail businesses from India. The
Honourable Minister of State of Textiles, Government of India, Mr. Ajay Tamta
had inaugurated the Fair as the Chief Guest.
Common
Platform: - The 46th
edition of IHGF Delhi Fair-Autumn 2018 is being organized by EPCH for the
promotion & marketing of the handicraft sector in India. India is known for
its diverse and dynamic handicraft traditions and has all the potential to
satisfy the changing demands of a global market. Common platform has been built
and provided for Indian artisans and sellers to interact with the global buyers
and to manage their strategies, understand the market scenario.
Intervention
of O/o DC Handicrafts: - IHGF
Delhi Fair has established its identity among buyers world over. It also
provides opportunities to small and medium size enterprises to showcase a wide
variety of traditional items, which reflect India’s handicrafts heritage. The
Ministry of Textiles through O/o DC (Handicrafts) is supporting the sector in
design development, innovations, technological upgradation and skill
upgradation. These interventions have enhanced opportunities for market
linkages and specially aided exploration of new export markets. The
acceleration and growth of exports, results in generation of additional
employment in the handicraft sector and EPCH is continuing with its goal of
imparting the welfare of 6 million artisans currently engaged with the
industry.
Complete
Supply Chain: - The IHGF
Delhi Fair has taken shape over 45 successful editions as the world’s largest
and most comprehensive sourcing event, encompassing the complete supply chain
of home fashion & utility, collectibles, gifting and fashion accessories.
There are exuberant Theme Pavilions, emphatic presence of Mega Craft Clusters
like Jodhpur, collective representation from States of North Eastern Region,
regional artisan crafts, product lines from primary producers from far flung
craft villages as well as innovations from EPCH’s Integrated Design Development
Projects.
Lay
out of the IHGF Delhi Fair, Autumn 2018: - Bringing in a comprehensive representation from all craft
clusters of India, this edition features (i) 3,000 exhibitors in fifteen
well-spread product sectors, in enriched display areas across 15 halls at the
India Expo Centre, Greater Noida. (ii) A new addition to the show-Hall No. 16
located outside the front façade of the venue, houses more furniture, home
accessories and garden & outdoor products. (iii) Besides, trade visitors
will have access to the 900 showrooms (Marts) of leading exporters, located
across three levels at the India Expo Centre.
A
Panel discussion and Featuring of Product by Ramp Presentation: - A Panel Discussion on ‘Translating Trends
into Products’ and Knowledge Seminars on a variety of topics have been
conducted by experts from various fields, in course of the fair. Everyday, Ramp
Presentations have also been conducted to publicize the products.
International
Buyers and Designers seeking Indian source: - It is observed that this fair brings in buyers sourcing an
average of over 30% from India. Many source, 50% to 70% of their total imports
from vendors they got associated with IHGF Delhi Fair and the buyers hailing
from diverse countries and they include Australia, USA, Denmark among others. There
are designers who are keen to seek Indian suppliers who can innovate and customize
their ideas into products of home décor and they include designers from Spain, USA
among others.
Publicity
Campaign by IHGF Delhi Fair and its Outcome: - IHGF Delhi Fair has reached out to buyers
in Europe, Middle East, and Asia through strategically planned publicity
campaigns (i) with e-mailers, (ii) informative communiques as well as (iii) road
shows and (iv) one-to-one interactions through its informative booths in prime
international trade shows for home, lifestyle, fashion and textiles. As a
result, many overseas buyers from all major buying markets are visiting this
edition. Besides buyers from India’s traditional markets, substantial traffic
from new and emerging markets have been visiting. This time also new exhibitors
and first timers have flocked the fair. As a result, additional display space
of 3200 sq. metres and another hall, making this autumn edition, a show with 16
halls.
IHGF
Delhi Fair Buyers Interest Matrix: - The buyers are having differing interest matrix in buying the
products and they include the following: -
SL.
NO.
|
PRODUCT
LINE
|
PERCENTAGE
|
1
|
Home Textiles & Flooring
|
20%
|
2
|
Furniture & Interior Accessories
|
18%
|
3
|
Festive Décor & Gifts
|
17%
|
4
|
Houseware & Decoratives
|
14%
|
5
|
Spa, Wellness and Bathroom Accessories
|
12%
|
6
|
Lamps & Lighting
|
8%
|
7
|
Fashion Jewellery & Accessories
|
6%
|
8
|
Paper Products, Toys & Stationery
|
5%
|
State
/ Region-wise Participation: - The Sellers in the IHGF Autumn Fair are mostly hailing from Uttar
Pradesh (about 34%), followed by Rajasthan and ‘New Delhi & Northern India’
(both constituting approx. 25% each), Southern India (about 8%) and Eastern
India and Western India constituting (4% each) respectively.
Display
/ Participants in Broad Product Groups: - In the IGHF Autumn Fair, the Sellers display their product
with more focus on certain product groups (i) Houseware, Decorative & Gifts on the top followed by (ii) Home Textiles, Furnishing & Floor
Coverings; Furniture and Accessories and Fashion Jewellery & Accessories
as the next in importance. In the third category of display comes the Lamp & Lighting Products followed
by Carpets & Rugs in the fourth
category. The fifth displayed category consist of Bathroom accessories and the last category of displayed item
consist of Lawn Garden Ornament &
Accessories.
Product
Category and Promising Assortment of Creations: - With 14 display sectors IHGF Delhi
Fair-Autumn 2018 brings in noteworthy expansion in all categories with a
promising assortment of creations, varied in inspiration, processes and
materials – Art Metalware, EPNS ware,
wood carvings, furniture and accessories, glassware, fashion jewellery &
accessories, hand-printed textiles, shawls, stoles and scarves, embroidered
goods, lace, toys, houseware, decorative gifts & general handicrafts, home
textiles and home accessories, candles and incense, pottery, terracotta and
ceramics, nautical instruments, Christmas and floral decorations, dry flowers
and potpourri, handmade paper products, crafts made of leather, lacquer, marble
etc.
[PHOTOGRAPH WITH TWO EXHIBITORS]
Continuous
Innovation to engage, inspire and satisfy the End-Consumers: - (i)
As gifting converges more with many categories like table top products,
tableware, kitchenware, home textiles, etc. manufacturers in India constantly
innovate to present collections that can engage and inspire the end-consumers. (ii)
In the spa & wellness category, dry flowers & potpourri, incense and
candles in interesting packaging offer variety. (iii) Architectural
knick-knacks with charming detailing like garden and outdoor products, wood and
iron brackets are available alongside gazebos, columns and mantles as well as
weathered table top décor.
The
Present Thrust in Marketing: - (i) With a wide-ranging choice in modern, directional
and unusual medium to high-end gifts and collectibles, (ii) the emphasis is on
material, design, value addition, utility and competitive pricing. (iii) Regional
crafts bring in unique local cultures, native uses, and indigenous craft
techniques, with some of them blended with modern design trends to offer
contemporary choices.
[PICTURE WITH BUYERS CUM PARTNERS]
Bihar
has a great scope and opportunity: - The handicrafts of Bihar (both textile based and others) can take
this opportunity to showcase their handicrafts (i) either by fitting their craft-wise
products in multifarious product line,
in the EPCH organized IHGF Autumn & Spring Fair or (ii) fit in the Theme based pavilion as displayed by Desert
Crafts of Jodhpur or North Eastern Region.
SOURCE: -
1. Fair Directory (IHGF Delhi Fair, Autumn, 14-18 October 2018)
2. Show Bulletin, IHGF Delhi Fair Autumn 2018, 14-18 October
3. My Visit to IHGF Delhi Fair, Autumn dated October 14 & 15, 2018